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The Great West Truck Show
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PROMOTIONAL PARTNERS
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 Sponsorship Information  
 


Click here to download the Sponsorship Information pdf


Exclusive Sponsorship of Truck Parking at the Great West Truck Show - $10,000

This unique sponsorship features a tremendous amount of pre-show and on-site exposure! You will receive more than 2 million mentions in pre-show promotions, with your company logo.  As the truck parking sponsor, your company will have exposure thru:

  • Ads in Overdrive, Truckers News and other national publications
  • In over 400,000 copies of the Official GWTS Attendee brochure insert and direct mailer
  • In the GWTS Pre-Show Planner Brochure mailed to all pre-registered attendees
  • On more than 750,000 pre-printed Free show passes
  • In radio spots
  • On the GWTS website
  • On signage and banners in the truck parking area
  • In a 20’ x 30’ Truck Parking Lot tent including a table for display of your products or brochures
  • On the official truck parking permit which is hung in the cab of every truck in the parking lot

Exclusive Attendee Badge Sponsorship - $4,000

With this sponsorship, your company name will be printed on nearly 25,000 attendee badges – highly visible to all those attending GWTS.  Attendees will see your company name throughout all three days of the show and take their badge home as a souvenir!  This sponsorship is available to one company only…make sure it’s yours!


Chrome Shop “Mafia Zone” Sponsorships - $5,000

The Chrome Shop Mafia will be out in full force at the 2008 Great West Truck Show.  Your company can be a sponsor of the “Mafia Zone”.  This designated truck display area will feature actual rigs “Bilt by the Boyz”. 

As a “Mafia Zone” sponsor, your company will receive: 

  • Sponsor recognition and pre-show exposure in over 400,000 copies of the Official GWTS Attendee brochure -- Inserted into the trucking industry’s leading publications, as well as direct mailed to qualified trucking professionals leading up to show time.
  • Pre-show sponsor recognition on the GWTS website
  • Recognition in the GWTS Pre-show Planner. 
  • Mailed to all pre-registered attendees along with their badges.
  • Recognition on signage and banners

*Sponsors must be approved by CSM due to existing sponsor agreements.


Exclusive GWTS Visitor Registration Sponsorship - $7,500

All eyes will be on your company as GWTS visitors are registering for the show!
Your company will receive extensive pre-show and on-site exposure:

  • Each registration terminal will feature a 12” x 12” four color sign with your company name, logo, brief message and booth number.
  • Your company will be featured on chrome directional signs leading attendees to GWTS Registration.
  • Your company will receive extensive recognition thru GWTS pre-show promotions in the industry’s leading publications.
  • Extensive pre-show exposure on-line every month leading up to the show as the Official Sponsor of the GWTS On-Line Registration Center.


Exclusive Sponsor of the Official GWTS Promotional Brochure - $5,000

You can claim the Exclusive Ad that will be in more than 400,000 copies of this Official attendee marketing piece.
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This widely read and popular brochure will be:

  • Inserted into the industry’s leading trucking segment publications Overdrive, Commercial Carrier Journal (CCJ), and Truckers News…as well as other well known industry publications
  • Direct-mailed to association members, fleet owners and other target-specific trucking professionals
  • Sent to past GWTS attendees

*Reaching 400,000 trucking industry professionals for only $5,000 equates to an industry low $12.50 cost-per-thousand reached…don’t let someone else get this one


Exclusive Badge Insert Sponsorship - $2,500

Be the talk of GWTS by having your company name stand above the rest and in front of all eye’s!  Inserted into each attendee badge holder will be the sponsor’s name/logo – strategically exposed above the badge for high visibility.  What better way to advertise than placing your name in front of every attendee and exhibitor?


Exclusive Badge Holder Lanyards - $2,500

These cloth ribbons that hang around the necks of attendees with the visitor badge attached will be distributed to each attendee at visitor registration and badge holder/lanyard pickup stations. GWTS visitors will appreciate your courtesy in helping keep their clothes pin-free.

*Sponsorship fee does not include the cost of the lanyard.


GWTS Pre-Show Planner Ad - $2,500

This GWTS Guide is the final direct mail piece sent before the show.  The Pre-show planner is sent to all attendees who pre-register before the deadline. The Official Guide to GWTS includes schedule of events, show features, Las Vegas attractions, and more.  This popular brochure will be mailed to pre-registered attendees along with their show badges. What a great way to tell customers and prospects attending GWTS that you’ll be there too and they should visit your company’s booth!



Truck Parking Permit - $1,500

Each truck that parks in the free on-site truck parking lot must have this color permit hanging in the windshield. Sponsor logos are printed on the permit so truckers see your logo every time they get in and out of their cabs.


PA Announcements - $1000 Per Spot

The only PA announcements allowed other than emergency and show announcements. There are only 6 total spots available per day. Address everyone in the building. Three 30 second spots available 30 minutes after the opening of GWTS and three 30 second spots at 1:30 pm will be made to GWTS visitors by a GWTS representative on behalf of sponsoring companies. Announce in-booth giveaways, special promotions or just invite visitors to come by your booth. All content approved by Show Management. Limit two spots per day per sponsor.


Run-of-Site GWTS Web Banners - Pricing Varies (see below)

The GWTS website is a major resource for your customers to gather show information and to register to attend GWTS.

Now you can get even more exposure -- Randall-Reilly Events also produces The Great American Trucking Show in Dallas, August 21-23, 2008, so…

  1. Your web banner will wave on the home page of the Randall-Reilly Events Group at www.truckshow.com
  2. Your banner will wave on every single live page in the GWTS portions of the website -- which can be accessed thru www.truckshow.com or www.greatwesttruckshow.com.   
  3. These Run-of-Site Banners will appear on the GWTS site and Randall-Reilly Events home page for the duration of the 2008 show season.
  4. AND…if you are also an exhibitor in the Great American Trucking Show, you will have the opportunity to appear on every single live page throughout the GATS portions of the website as well -- which can be accessed thru www.truckshow.com or www.gatsonline.com.


Rate Card*

Individual top banner sections (5 sections available)                      $2,200
or Full Top-Page Banner                                                                        $9,500
Individual wide column banner sections (3 sections available)     $4,000
or Full Top-to-Bottom Wide Column Banner                                      $10,500
*If you are a GATS Exhibitor as well, you can add Run-of-Site exposure throughout the GATS portions of the website for half price!

**Contact your sales representative for website and banner tour, and for details on securing your banner.


GWTS Attendee Mailing Lists - Pricing Varies

Promote your presence at GWTS directly to registered attendees:

  • Both Pre and Post show attendee lists are available
  • Lists may be broken down by attendee classifications
  • Prices vary based on attendee classifications ordered

*Contact your sales representative for details and pricing.


“Countdown to GWTS” E-Newsletter Sponsorships - Pricing Varies (see below)

  • Be a sponsor of one or more of the 6 weekly e-mail newsletters leading up to the show:  Each e-newsletter reaches more than 80,000 trucking professionals per newsletter.
  • There will be 6 weekly e-newsletters leading up to the week of the show. 
  • Weekly Sponsorships range from $250 to $1,000, with package discounts available for multiple weeks.

“You Are Here” Floor Plan Sponsorship -- $1,500

Your company will be the one showing attendees where they are and where they need to go on our Giant Floor Plans strategically placed thru the Las Vegas Convention Center!

For More Information Contact Your Representative Or:
Randy Davidson, National Sales Director
Toll Free: (888) 349-4287 • Direct Line: (205) 248-1359
rdavidson@rrpub.com


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