March Section 1

Dear Exhibitor,

In just over three months, more than 17,000 west coast fleet owners, company drivers, owneroperators and other trucking-industry personnel will gather in Las Vegas for the annual Great West Truck Show (GWTS). This collection of trucking industry decision-makers continues to provide you one of the most affordable cost-per-lead opportunities in our market. We, the staff of the Great West Truck Show, appreciate your participation in the largest trucking industry event in the west, and will continue to promote the show with the more than 7.6 million impressions generated by the marketing and advertising efforts of both our team and our partners.

The Great West Truck Show continues its efforts to provide attendees top-notch educational content. This year’s educational lineup will be headlined by a joint session of the Federal Motor Carriers Safety Administration (FMCSA) and California Trucking Association on Comprehensive Safety Analysis 2010 (CSA2010). This session, in addition to CTA’s lineup of other content-rich, pertinent seminars, will bring high-caliber fleet attendees to GWTS.

While your booth will provide you access to the top-tier trucking attendees at The Great West Truck Show, your message doesn’t have to be confined to the borders of your booth. As an exhibitor, you’ll want to take advantage of the sponsorship and promotional opportunities we offer. From truck parking permits and badge lanyards to preshow planner ads, GWTS has various sponsorship opportunities that will allow you to target your message to specific groups of attendees or the entire attendee base.

We will update you monthly as we get closer to this year’s show, but please contact us if you have questions or need assistance. We thank you for your business and look forward to helping you have a productive Great West Truck Show!

Sincerely,

Alan K. Sims
Vice President/ Executive Director