Exhibitor Sponsorship Opportunities
December 16, 2011
Exclusive Sponsorship of truck parking at The Great West Truck Show
This unique sponsorship features a tremendous amount of pre-show and on-site exposure! You will receive more than 1.25 million mentions in pre-show promotions, with your company logo. As the truck parking sponsor, your company will have exposure thru:
♦ Ads in Overdrive, Truckers News, CCJ and other national publications
♦ In over 425,000 copies of the Official GWTS Attendee brochure insert and direct mailer
♦ In the GWTS Pre-Show Planner Brochure mailed to all pre-registered attendees
♦ On more than 150,000 pre-printed Free show passes
♦ Radio advertising
♦ On the GWTS website
♦ On signage and banners in the truck parking area
♦ In a 20’ x 30’ Truck Parking Lot tent including a table for display of your products or brochures
♦ On the official truck parking permit which is hung in the cab of every truck in the parking lot
Exclusive attendee Badge Sponsorship
Your 4-color company logo will be printed on ALL of the attendee badges. Your company name will be highly visible to all attendees throughout all three days of the show. This sponsorship is available to only one company.
Exclusive Lobby Bag Distribution
Bags with your corporate logo or message will be the ONLY bags being distributed in the registration area, at all show entrances and throughout the lobby during all three show days. You furnish us with your company bags and we will execute the initial bag placement and replenish the supply throughout the duration of the show. Attendees will grab your bag first, before they enter the show and they will advertise your company’s products/services for you as they walk the show floor.
*Sponsorship cost is for exclusive distribution rights and does not include the bags
All eyes will be on your company as GWTS visitors register for the show! Your company will receive extensive pre-show and on-site exposure:
♦ Your company logo will appear prominently on graphics at each of the registration terminals and throughout the registration structure.
♦ Your company will be featured on chrome directional signs leading attendees to GWTS registration.
♦ Your company will receive extensive recognition through GWTS pre-show promotions with more than 5 million marketing impressions in the industry’s leading publications.
♦ Your company will receive extensive pre-show exposure on the GWTS Web site as the official sponsor of the GWTS On-line Registration Center
You can claim the exclusive ad that will be in more than 450,000 copies of the official attendee-marketing piece. This widely read and popular brochure will be:
♦ Inserted in the top national publications serving the trucking and construction industries
♦ Direct-mailed to association members, fleet owners and other target-specific trucking professionals
♦ Sent to past GWTS attendees
Be the talk of GWTS by having your company name stand above the rest and in front of everyone! Inserted into each attendee badge holder and strategically placed above the badge for high visibility will be the sponsor’s name/logo. What better way to advertise than placing your name in front of every attendee and exhibitor?
These cloth ribbons hang around attendees’ necks with their visitor badge attached. Lanyards will be distributed to each attendee at visitor registration and badge holder/lanyard pickup stations. GWTS visitors will appreciate your courtesy in helping keep their clothes pin-free.
This GWTS guide is he final direct mail piece sent before the show. The Pre-Show Planner is sent to all attendees who pre-register before the deadline. The official guide to GWTS includes the schedule of events, show features, Las Vegas attractions and more. This popular brochure will be mailed to pre-registered attendees along with their show badges. What a great way to encourage customers and prospects to visit your company’s booth at GWTS!
Each truck that parks in the free on-site truck parking lot must have this color permit hanging in the windshield. Sponsor logos are printed on the permit so truckers see your logo every time they get in and out of their cabs.
With the purchase of a PA announcement, your message will be the only one broadcast, other than emergency and show specific announcements. There will only be six spots available per day with three 30-second spots available 30 minutes after the opening of the show and three 30-second spots available at 1:30 p.m. Your message will be read by a GWTS representative and will address everyone on the trade show floor. You can announce in-booth promotions or invite visitors to come to your booth. There is a limit of two spots per day and content must be approved by Show Management.
The GWTS website is a major resource for your customers to gather show information and to pre-register to attend GWTS. Get more exposure by placing your banner ad on Randall-Reilly Events (The Great West Truck show and The Great American Trucking Show) trade show Web sites – www.greatwesttruckshow.com and www.gatsonline.com.
♦ Your Run-of-Site ad will appear on the respective Web sites for the durations of the 2012 trade show season.
Promote your presence at GWTS directly to registered attendees:
♦ Both pre- and post-show attendee lists are available
♦ Lists may be ordered by attendee classifications
♦ Weekly e-newsletter sent out to pre-registered attendees in the six weeks leading up to the show
♦ Each e-newsletter reaches more than 45,000 trucking professionals
Your company logo will be featured on the giant trade show floor plans that are strategically placed throughout the Las Vegas Convention Center.
For more information contact your sales representative!
(888) 349-4287
*Sponsorship free does not include the cost of the lanyard.
